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BLOOM London Dry Gin is made using natural ingredients, balancing style with substance to deliver a versatile gin with a characteristic smoothness. BLOOM was born from Master Distiller, Joanne Moore's vision to create a lighter gin for all to enjoy. Together, the BLOOM range which also includes BLOOM Jasmine Rose Pink Gin, BLOOM Lemon and Elderflower Gin Liqueur and BLOOM Strawberry Gin Liqueur is characterised by its smooth and softer-tasting flavour profiles, allowing the natural botanicals in each expression to shine through.

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